Well if you really want your coffee and don’t feel like going out to get it, Starbucks has a solution for you. The company has teamed with Alibaba to launch a voice ordering and delivery service in China. Customers can simply order via their Alibaba Tmall Genie smart speaker and they’ll have their coffee within 30 minutes.
To make deliveries they’ll be using Alibaba’s on-demand food service, Ele.me. Drinks will be kept safe with splash-proof lids, tamper-proof packaging seals and temperature-controlled containers. Customers will be able to track their orders in real-time.
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights,” says Molly Liu, vice president and general manager, Digital Ventures, Starbucks China. “We are focused on ensuring that Starbucks voice ordering is truly personal, and we look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day.”
Customers Can Track Starbucks Voice Order in Real-Time
Future plans include personalized recommendations based on order preferences along with suggestions from the Starbucks seasonal menu. If that wasn’t enough, users will also be able to listen to Starbucks in-store playlists via Alibaba’s music streaming app, Xiami Music. No word on if or when Starbucks voice ordering will be available outside of China.