Google is using AI to give users their own personalized audio news feed. Powered by Google Assistant, users will have a news feed tailored to their interests and location. The radio-style on-demand audio will be available on smart speakers.

On-Demand Audio News Service Powered by Google Assistant

The company has partnered with over a dozen news organizations to deliver the audio feed in the same way it delivers news feeds on smartphones. Users will be able to skip, repeat or pause a story via voice commands.

“This new experience will bring you an audio news playlist assembled in that moment, for you,”  said Product Manager Liz Gannes said in a blog post.

The experience will start with a briefing on top stories and subjects the user is interested in. It will then extend into longer-form content that will go deeper into more stories.

“At any point in your day when you want to listen to the latest news—as a morning wake-up, during your commute, or while jogging—the Google Assistant will be ready with new stories and updates to the ones you’ve already heard,” said Gannes. “Imagine instead if you could have your own radio, one that’s available on-demand, accessible throughout your day, and brings you news about the world and your interests.”

Google Personalized News

Google wants to transform news from a one size fits all into a personalized experience that is constantly evolving minute by minute. At the same time, it wants to partner with news organizations to offer more voice services.

The company is rolling out the AI audio news service to a limited number of people via the Google Assistant in the US. Publishers from around the world who produce English-language content are welcome to submit feeds for inclusion. If all goes well, the company is expected to expand the service to other languages and countries.

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